To RAWk is to be untouchable, untamed, uncompromising. It’s to live life on your own terms, to march to the beat of your own drum, to flip the bird at conformity. A person who RAWks isn’t just ordinary – they’re legendary, iconic, a true original in a sea of conformity. The ones you can’t help but watch, the ones you secretly wish you could be, the ones that RAWk!!!